Thread / Timberland
2018 / Photo / Timberland

Thread / Timberland

DATE:

2018

CLIENT:

Timberland

Role:

Commercial Photographer

Taylor was engaged by Timberland to shoot a series for their Thread International x Timberland partnership in Haiti. The shoot focused on the community of Molea, which wraps around the Truitier landfill outside of Port a Prince, and Les Cayes where women like Nancy, the “queen of plastic” have built businesses around collecting plastic bottles from their streets and selling them to processing and recycling centers (ECSSA) that Thread has helped to establish. The collection businesses and recycling centers are 100% owned and run by Haitian communities and feed into the supply chain of recycled PET that eventually becomes thread and fabric woven into Timberland’s latest line of products. 

An excerpt & imagery from the campaign is below:

The power of a successful new partnership lies in the idea that to compromise is to sell yourself short. This spring, we are proud to unveil a line of products developed with Thread’s Ground to Good™ fabric, harvested from plastic bottles littering the streets and landfills of Haiti. Thread is a group of self-proclaimed “responsibili-geeks” who have set out to make the most responsible fabric on the planet. A fabric that not only contributes to a cleaner planet, but also creates thousands of jobs in developing nations.

The Thread x Timberland collection uses a canvas fabric that Thread has developed that meets or exceeds all of Timberland’s stringent durability and performance standards. And the result is a line of bags and boots as strong as they are good. It was a collaboration without compromise.